Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction. Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy® after passing the exam.
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Applicants will be awarded the Certified Web Analytics Professional (SCWA-P) certificate by SMstudy upon successfully passing the certification exam, which is a 1.5 hour online multiple choice exam. Exams are administered by SMstudy and Need to schedule the exam in advance using the membership account or taken at a time convenient to you. The cost of exam is included in the course fee (2 free re-takes included)
- Anyone who is interested in deep understanding of Web analytics, like Sales and Marketing Professionals and Business Analytics Specialists.
- This certification is appropriate for anyone interested in becoming an Web Analytics Professional.
There is no formal prerequisite for this certification. However, it is recommended that you undertake the SMstudy® Certified Digital Marketing Professional Certification and study. It is advisable to study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional exam.