Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results. Successful candidates will be awarded the SMstudy® Certified SEO Professional certification by SMstudy® after passing the exam.
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Applicants will be awarded the Certified Search Engine Optimization Professionals (SCSEO-P) certificate by SMstudy upon successfully passing the certification exam, which is a 1.5 hour online multiple choice exam. Exams are administered by SMstudy and Need to schedule the exam in advance using the membership account or taken at a time convenient to you. The cost of exam is included in the course fee (2 free re-takes included)
- Anyone who is interested in deep understanding of SEO, like Sales and (online) Marketing Professionals and Specialists.
- This certification is appropriate for anyone interested in becoming an SEO Marketing Professional.
There is no formal prerequisite for this certification. However, it is recommended that you undertake the SMstudy® Certified Digital Marketing Professional Certification and study. It is advisable to study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Search Engine Optimization Professional exam.